Evaluation Question 3

What have you learned from your audience feedback?

Audience Feedback

To obtain audience feedback, I used the social-networking site ‘Facebook’, and started a group where my friends and other fellow students could review the production side of my coursework. This proved to be an extremely effective way of acquiring feedback, as this targeted an articulate teenage audience, which was one of my target audiences. As they could provide me feedback in their spare-time, there was no pressure in terms of time constraints; subsequently this allowed me to receive the necessary qualitative data and personal opinions on my coursework that I needed.

Teaser Trailer Audience Feedback Summary

Overall, I believe the audience seemed to enjoy my trailer. From the feedback I received, the main strengths came from the combination of the editing and the music/audio that altered the tempo of the trailer. Some also believed the theme of the symbols and captions were intriguing and added mystery. However, the main negative of the teaser trailer was that it revealed too much of the storyline, instead of leaving the viewer trying to unravel this for themselves, which in hindsight I agree with. However on the whole, I believe my audience found my teaser trailer very fascinating and enjoyable.

Teaser Trailer - Audience Feedback                                       Teaser Trailer Close Up - Audience Feedback

Movie Poster Audience Feedback Summary

The main positive I received from my poster was that it ‘looked’ professional; with the effects I placed upon the image and the use of various fonts. The lighting of the picture also strengthened this point, as part of the audience noticed the darkness surrounding the image and how that fitted in with the horror genre. The impression of intrigue was highlighted again by the ‘feedback-group’, mainly because of the split-screen effect I used and the symbols that were embossed on the mirror. On a negative view the poster did seem to lack convention, as part of the audience pointed out that no actors or release dates were cited in the poster. Because of this, I feel I will learn, and detail more conventional information in any future projects that I may undertake.

Movie Poster - Audience Feedback                                                       Movie Poster Close Up - Audience Feedback

Magazine Front Cover Audience Feedback Summary

There were mixed reviews, but the majority of the audience seemed to point out specific weaknesses for my use of ‘Photoshop’, as they clearly identified that I had difficulties when trying to brush my images and merge them together. This is a significant deficiency, so I will therefore use the background of the image in future to overcome this drawback. On a positive note, the audience were complimentary of the additional information around the focal-image, and the usage of font and colours. Overall, I may have over-challenged myself and subsequently this resulted in the magazine-cover ‘looking’ not as professional as I had hoped. In future it maybe more prudent to plan and produce a front cover that was slightly more basic in its use of Photoshop and therefore simpler to produce.

Magazine Front Cover - Audience Feedback                        Magazine Front Cover Close Up - Audience Feedback

Conclusion

On the whole, I felt the majority of the target audience really enjoyed the production side of my coursework, as the feedback possessed plenty of positives i.e. the audio and the pace of my trailer, the fonts and the lighting for my Poster and Magazine Front Cover etc. However, part of using Facebook was to gain personal opinions from the audience with no influence being pressurised to praise my work. Therefore I did receive constructive criticism which I have taken on board i.e. practise on improving the airbrushing of the focal image in my magazine front cover or being more conventional with my poster in terms of adding names of stars and release dates etc. In Summary, I have taken positives out of my audience feedback, as well as taken the criticisms on board for any other future tasks that associate to ones I’ve done.