I believe a specific theme tune similar to the Insidious ‘outro’ soundtrack will fit my horror teaser trailer (The Unnatural) exceptionally well due to it being outstandingly eerie and disturbing. The start of the song is the area I’m more attracted to, as I believe the sound of the primary instrument, the violin to be particularly chilling compared to the rest of the song. It repetitively plays a 5-note melody at a steady pace and begins to increase in speed and volume, as it starts to be overplayed by another violin which I believe unsettles the mind of the audience, slightly disrupting their concentration. As well as the steady growth in volume and tempo, the sound of a violin also startles the viewers, pre-warning them for a horrific shock, so the audience may remain tense and nervous whilst listening to this type of deceiving music. In the background a piano can also be heard very silently but at a rather quick speed which only emphasizes the sound of the violin. Within this part of the song there is also a series of loud sudden breezes that corresponds with the tempo of the violin to add a slight ghostly effect that relates to the movie. On this basis, I believe the connection of the melody to the film is the reason the soundtrack(s) to be a success; because when combined with the musical orchestra, the both can be perceived as disturbing, eerie and ghostly which forces the audience to mentally portray a paranormal sensation. Therefore because my film also represents a psychological horror, I believe this type of soundtrack will correspond with my trailer and the slight changes in the tempo and volume will allow me to compose a complex commentary that will not only symbolize the story-direction of the film, but also help me in adjusting the speed and volume of my teaser trailer.
Text 2 – The Woman in Black Advertisement
& (Poster - http://www.onlinemovieshut.com/wp-content/uploads/2011/08/the-woman-in-black-poster.jpg)
This film acts as a remake from the original in 1983 (same storyline and character types) and purely based on its released teaser trailer and poster (as well as exposed acting information), I believe this upcoming ‘horror’ has achieved in capturing their target audience solely through their promoting approach. The teaser trailer uses a number of unique methods to single itself out from other horror films within their category, one of these being children using a variety of phrases to sing a nursery rhyme in a slightly demented manner about the key antagonist (the woman in black). This impression also connects to their other sell point, which is allowing the audience to stereotype certain characters through the setting i.e. environment, costume design, certain scenes etc. Because of this, the audience begin to obtain the impression that the main character (Daniel Radcliffe) is a slightly naïve, but moral character (scenes show him young and afraid, but willing to face the woman in black) whilst also perceiving the community as fearful (displaying children concealed behind curtains), but yet mysterious in that they are familiar with the Woman in Black (the description of the antagonist through the nursery rhyme). As well as the teaser trailer, the movie poster also attracts the target audience, as it corresponds with the messages in the trailer giving the movie an overall professional advertisement campaign. Firstly, we can see both has similar lighting effects (a dark misty colour), that enhances the realism of it being set in a much older era, also the protagonist’s facial features is not fully shown whilst the opposite character is, which is parallel to the trailer as Author Kipps’s (Daniel Radcliffe) personality is not highlighted verbally in any part of the trailer while the Women in Black’s is throughout (nursery rhyme commentary). The film title is perceived in a clear white font and shadowed with a ‘smeared’ effect, whilst the main sell line ‘Do you believe in Ghosts?’ camouflages in the grey misty background to almost mask the open question that will be answered in the film. In summary, I feel I’ve taken great inspiration from this, as I believe this film already has great expectations through its exceptional approach of unique advertisement.
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